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Jan. 18, 2022 – Marketing Your IT Services in a Post-Pandemic World – Jeff Marchesiani

January 18 @ 6:15 pm - 7:45 pm


You’re invited to join us on an interactive journey as we learn to navigate the challenges of marketing IT services and attracting new clients when shoe-leather and door-knocking have been supplanted by new digitally-focused methods.

Over the next few months, just prior to our main presentations, we will presenting a series of short 10-15 minute videos featuring actionable marketing and demand generation tips and ideas your can easily implement to help grow your business – whether you’re a “one person shop” (i.e. IT consultant) or you run a full-fledged managed services business with a dozen employees.

For our first event in 2022, we are starting with Jeff Marchesiani – Managing Partner at TruNorth Advisors – as our main sponsor for the evening. The event will feature a brief 15-20 minute introduction where Jeff will share some of his ideas and learning objectives for the evening and the subsequent video series in the months ahead. Then we’ll open the event to a moderated Q&A session.

This will be your opportunity to get to know Jeff and his dynamic approach to marketing IT-related services. You will have the opportunity to ask questions and highlight areas where you feel Jeff may help you in growing your business.

Jeff has undertaken similar engagements with Avaya, Fortinet, IBM and other firms to help their employees and partners grow their businesses in a post-pandemic world.


Marketing Methods @ the Intersection of Science and Art. He views marketing as a discipline of human understanding, value exchange, and data science. It works best when creativity and logic are in perfect balance.


Jeff Marchesiani

Jeff is now a Managing Partner at TruNorth Advisors but previously was the President and Founder of Marketing Logic Consulting. He has spent the last 18+ years working specifically with B2B technology companies and helping them define their audience, messaging and execution of marketing and sales activities.

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January 18
6:15 pm - 7:45 pm
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Calgary IT Pro Community Association
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